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  • Writer's pictureJeff Nestinger

Why Realtors Need to Incorporate Video into Their Social Media Strategy"

As a realtor, you know the importance of marketing yourself and your properties to potential buyers. But in the age of social media, simply putting up a few pictures and a description of a property is no longer enough. In order to stand out from the competition and reach a wider audience, you need to incorporate video into your social media strategy. Here's why:

  1. Video captures attention: In a sea of static posts and images, video stands out. It captures the viewer's attention and holds it for longer than any other type of content. This means that you have a better chance of getting your message across and making an impression on potential buyers.

  2. Video is more engaging: Video allows you to showcase your personality and your properties in a way that static images simply can't. By using video, you can create a more engaging and immersive experience for your viewers, which can lead to increased interest and engagement.

  3. Video builds trust: When people are looking to buy or sell a property, they want to work with someone they can trust. By using video to showcase your properties and your expertise, you can build a level of trust with potential clients before you even meet them in person.

  4. Video is shareable: Social media is all about sharing, and video is highly shareable content. By creating compelling video content, you can encourage your followers to share your posts with their friends and family, which can lead to increased exposure and potential leads.

  5. Video is versatile: You can use video in a variety of ways, from property tours and virtual open houses to Q&A sessions and educational content. By incorporating video into your social media strategy, you can keep your content fresh and varied, which can help keep your followers engaged and interested.

In conclusion, video is an essential tool for realtors who want to grow their social media presence and reach a wider audience in 2023. By using video to showcase your properties and your expertise, you can capture attention, engage your followers, build trust, encourage sharing, and keep your content fresh and varied. So don't wait – start incorporating video into your social media strategy today!





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